Sunday, March 1, 2009
Sunday, February 22, 2009
In the Name of Allah . Good morning everybody . I am proud of my self to stand in front of you to talk about my presentation .
My topic is talk about “Value of Newspapers”.
In my topic I talk about some points . Why newspaper media ? Also , I talk about some diagrams about newspapers .Finally , I talk about newspaper online .
Why newspaper media? Because in a world where consumers are tuning out advertising right and left, independent research shows that newspapers are a destination—not a distraction—for advertising content.
According to research by the Readership Institute at Northwestern University, advertising is one of the top five drivers of newspaper readership. That’s because consumers seek out the newspaper to make product buying decisions. Consider these findings from a recent shopping study by MORI Research:
52 percent of consumers say newspapers are where they go to check out advertisements—five more than any other medium.
46 percent say newspapers are their “preferred’ medium to receive ad information; TV comes in fourth at 10 percent.
52 percent see newspaper ads as “valuable” in planning shopping; the Internet and direct mail are second at 13 percent each.
When asked where they would like to see advertising eliminated, only 10 percent said newspapers, compared to 34 percent for TV and 38 percent for the Internet. (Yankelovich, 2004)
Newspapers own 11 of the top 25 online news and information Web sites and, locally, they provide the dominant information site in most of the top 75 markets.
More than a third of active Internet users—56 million adults—visited newspaper Web sites in May 2006 2005, a 30 percent increase from the same period in 2005
My topic is talk about “Value of Newspapers”.
In my topic I talk about some points . Why newspaper media ? Also , I talk about some diagrams about newspapers .Finally , I talk about newspaper online .
Why newspaper media? Because in a world where consumers are tuning out advertising right and left, independent research shows that newspapers are a destination—not a distraction—for advertising content.
According to research by the Readership Institute at Northwestern University, advertising is one of the top five drivers of newspaper readership. That’s because consumers seek out the newspaper to make product buying decisions. Consider these findings from a recent shopping study by MORI Research:
52 percent of consumers say newspapers are where they go to check out advertisements—five more than any other medium.
46 percent say newspapers are their “preferred’ medium to receive ad information; TV comes in fourth at 10 percent.
52 percent see newspaper ads as “valuable” in planning shopping; the Internet and direct mail are second at 13 percent each.
When asked where they would like to see advertising eliminated, only 10 percent said newspapers, compared to 34 percent for TV and 38 percent for the Internet. (Yankelovich, 2004)
Newspapers own 11 of the top 25 online news and information Web sites and, locally, they provide the dominant information site in most of the top 75 markets.
More than a third of active Internet users—56 million adults—visited newspaper Web sites in May 2006 2005, a 30 percent increase from the same period in 2005
Sunday, February 1, 2009
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